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×A Partnership Vision
The Hook
& Bullet
Film Festival*
A six-part hunting & fishing film — produced by Off the Grid Studios & Copeland Creative, brought home to Bass Pro.
Confidential · 2026 · *Working Title
×A six-part hunting & fishing film — produced by Off the Grid Studios & Copeland Creative, brought home to Bass Pro.
A six-part hunting and fishing feature — premiered inside your stores and at your venues, driving real people through your doors, and returning every year as a cultural event the whole community travels for.
Johnny Morris's journey — from selling tackle out of his father's liquor store in Springfield in 1972 to building the brand that raised generations of outdoorsmen — is also one of the great American conservation stories. Every year, the festival becomes the platform that carries that legacy forward: family, wilderness, and stewardship, told fresh to a new generation.
One of conservation's highest honors, accepted by Johnny and the Morris family together.
The world's largest conservation attraction — voted America's Best Aquarium four times.
Presented by President George H.W. Bush for a lifetime of conservation leadership.
Every premiere becomes a moment to spotlight it — the family's conservation work, past and present, woven into the film, the venue, and the night itself. Not a footnote. The heart of the tradition.
The first flagship film to put hunting and fishing on the same screen — the core of what your customers live for, plus two adventures that let them dream.
Fishing
Hunting
We roll it out to as many Bass Pro Shops and Cabela's as you want — one store or all of them. The one thing no streaming platform can do: put the outdoors on screen inside the store, and drive real people through your doors to see it.
Marquee film nights at the most iconic destinations in the country — produced and staged by our team, the kind of event people plan a trip around.
You don't just get a film — you get the crew that runs it. Our team comes in and produces every screening, from a single flagship premiere at Big Cedar to a nationwide rollout across as many stores as you want. You bring the doors. We bring the show.
A premiere people travel to attend.
They come back — and bring others.
The event the outdoors defines itself by.
This isn't theory. It's a proven model — Off the Grid Studios and Copeland Creative have each built film events that became annual traditions in the outdoors. Together, The Hook & Bullet Film Festival brings that combined playbook home to the one place built to host it: Bass Pro.
We're not here to hand you a budget or a contract — we're here because this belongs with Bass Pro. Let's sit down and imagine what it could become.
Let's set up a conversation to explore it together.
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